Rim Guard – Over 25 Years of Beet Juice in Tires

It has been over 25 years since Glen Daly founded Rim Guard, the company producing beet juice tire ballast. So much has happened since the inception of Rim Guard, and an idea has grown into a network of over 1,300 Rim Guard dealers across the United States and Canada.

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“Our business is focused primarily on rural America,” said Rim Guard President Bob Fenton. “It’s really about the people more than the product or the process. We have been blessed with solid growth. As good a product as Rim Guard is, we would not move a single gallon without an employee team that is passionate about serving and a strong dealer network that cared deeply for the safety of its customers.”

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Justin Hess, of Hess Farm Tire in Andover, New York, is one of those customers. “Rim Guard Beet Juice is the heaviest non-corrosive tire fill option,” said Hess. “When people load their tires, they want the most weight possible. As an example, windshield washer fluid is 30% lighter than Beet Juice. Comparing the same number of gallons of each, they are getting 30% more weight with Beet Juice. We live in hilly terrain, and filling tires with Beet Juice puts the weight lower than if you had iron weights bolted on the wheel. It makes the tractor much more stable, which is very important when working on side hills.” ‍

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Rim Guard is more than just a safe, effective tire ballast

Fenton has identified five keys to the success of Rim Guard.

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First, the friendly, professional staff call their customers every month to check inventory levels and answer questions that dealers might have. In a very automated world that is getting less personal by the day, the chance to talk to a knowledgeable Rim Guard employee is loved by all dealers.  

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Second, Rim Guard has a dedicated and efficient delivery team that, during the busiest weeks of the year, has 10 trailers on the road to customer locations all over the United States and Canada.  

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Third, Rim Guard provides an online tire fill tool — the only online searchable database for determining how many gallons any size tire will require to be ballasted. (Go to https://www.rimguardsolutions.com/tire-fill-tools/ for the free online tire fill tool.

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Fourth, Rim Guard’s easy to use dealer locator tool at https://www.rimguardsolutions.com/find-a-dealer/ which easily shows where someone can find their closest Rim Guard dealer. New dealers are added weekly, making beet juice tire ballast easier to find.

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Last but not least, Rim Guard has a product that is naturally effective, safe and readily available. It is hard to beat the weight and low freezing point of beet juice tire ballast.  

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“We are humbled by the amount of support that we receive from our dealer network and the demand there is for our product from tractor owners,” Fenton said. 

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“Our vision is to have a dealer within 60 minutes of every tractor owner in the United States. When we frame the goal in those terms, we know that we still have a lot of work to do and opportunity to pursue.” 

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Why Choose Rim Guard?

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Rim Guard has over 25 years of experience producing and distributing the only environmentally safe, all-natural liquid tire ballast on the market that performs well in extreme cold, requires no tubes or mixing and weighs a hefty 10.7 pounds per gallon. Along with a growing dealer network and customer base, Rim Guard has developed many tips and tools for how to best use the revolutionary Beet Juice Tire Ballast. 

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If you have questions, concerns, or want other helpful hints about Rim Guard Beet Juice Tire Ballast, please call us at 616-608-7745 or email info@rimguardsolutions.com. ‍

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If you want additional information or are interested in becoming a dealer, please fill out the form at https://www.rimguardsolutions.com/become-a-dealer or email info@rimguardsolutions.com to schedule a quick, 15-minute phone call.

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